THIS IS THE FITNESS BUSINESS SYSTEM THAT IS TURNINGTHE ENTIRE FITNESS INDUSTRY ON ITS HEAD!
Your Solution for Unlimited Success as a Fitness Pro!
"I just wanted to send you a quick note to thank you for IMPACT. I got the materials last week and have been looking over the Inner Circle today...all I can say is Wow! What a cool program. I haven't been able to put the stuff down because I am so excited! I can tell how much of yourself you have put into making this program awesome and I am so grateful to you for sharing with all of us. This program is exactly what I have been wanting and needing for my continued growth and I am so excited to share it with my clients when my program launches in November." - Shannon C., IMPACT Certified Trainer
Now you can start your own fitness business with IMPACT...the next evolution of group fitness workouts.
It is leaner, meaner, and more intense than traditional fitness boot camps.
Years of experience have shown us what works and what doesn't work in this industry.
IMPACT combines an incredible workout system with business and marketing techniques to ensure your success.
Just follow our step-by-step plan!
Is your personal training career beginning to feel like ground hog day?
Same long hours day after day with different faces, too many no shows and cancellations and not enough money to go around at the end of the month? Even though you are passionate about what you do it’s hard to face day after day of long training hours with no secure reoccurring income.
Has your dream of financial independence as a fitness professional become a nightmare of daily survival? If this sounds familiar to you, you're not alone. It's not your fault. We know because I've been exactly where you are. We also got into the fitness industry purely to help people. Along the way we figured out how to help more people in less time and earn more.
If it seems like all you ever do is live for the next paycheck, it’s time to start your own business as an IMPACT Method Trainer. I know that can sound scary, but did you know over 74% of the wealthy people in the USA made their fortunes by owning their own business? Maybe you've been dreaming about being your own boss—about taking back control of your financial freedom. Carpe diem – the time is now to seize the day.
Your risks are incredibly low because the IMPACT Method is proven to work. We have taken all of the guess work out for you, and we have made the entry incredibly low. Based on our decade of experience developing businesses for fitness professionals, we can say that you should make your entire investment back in the first month with money to spare. You just have to follow our blue print step-by-step!
What fitness business do you know that can say and prove that?
Quit being an above average trainer in a below average situation. Take charge of your financial future today by reaching more people per hour, working less hours and loving what you do.
Your Instructors

Brought to you by the two of the leading fitness pros in the world!
Dr. John Spencer Ellis and Kelli Calabrese
Creators of
Adventure Boot Camp, NESTA, MMA Conditioning Association,
ITCA, Spencer Institute, The Compass and many others.
Dear forward thinking fitness pro,
You may know us for creating Adventure Boot Camp, the largest and most well respected fitness boot camp business program in the world. Our training system is the most comprehensive. Our business system offers our trainers the best opportunity to become wealthy. And, you can do your own research...... Kelli and I have 20x the credentials, experience and proven track record of anyone else "teaching" the business of fitness boot camps.
Since starting the global fitness boot camp craze, we have learned a great deal. Kelli and I have been constant students in all areas which will make your fitness business the most successful. We have taken in all the information, and now have something new to share with you.
It's called IMPACT (Intense Mixed Performance Accelerated Cross Training)!
IMPACT is LEANER, MEANER and simply the best group exercise business system ever developed.
Join us as we make history and provide you with the best opportunity for success in your fitness career.
To your unlimited success!
John & Kelli
Program Details

Your Impact Method Complete Business Success System Includes:
12 Complete IMPACT Method Workouts on 3 DVDs for your training purposes on DVD – Kelli will lead you through one month of sample workouts that you will be able to use to create a years worth of effective IMPACT workouts.
- 12 heart pumping warm ups – Productive and fun ways to heat up the core temperature and set the tone for an intense and body changing workout
- 12 Speed, Agility and Quickness Drills – These interval based workouts include balance, partner work, cone drills, speed rope and more to increase performance, and fat burning
- 12 Strength and Conditioning Workouts – these workouts are designed to target all of the major and minor muscle groups and focus on increasing muscle strength and endurance
- 12 Productive Cardio Segments – Your clients will never get on a treadmill again. These segments are aimed at boosting cardio endurance thorough interval based training moves that will help your clients explosiveness and cardio performance
- 12 Stretching Segments – Both static and dynamic stretches will be demonstrated to improve the flexibility of each muscle group targeted in the workout segment.
7 Audio Programs – Listen to John and Kelli’s precise step-by-step instructions, lessons and examples of how to explode your business as an IMPACT Trainer
- What is IMPACT? – Know your Product & Market. It’s more than a workout. It’s a lifestyle program.
- Stellar Leadership – Go beyond one-on-one to a highly successful IMPACT TRAINER, including how to lead your customers, your sessions and your business from average to outstanding
- In Person Marketing & Networking – The Original Social Networking – create relationships, fill your classes, make everyone feel important, emerge as a celebrity, enjoy the process and earn a respectable per hour income.
- Virtual Marketing – Embracing and mastering technology including social networking, audio, video, web site, SEO and every secret you need to rule in your area as a fitness expert and leading fitness pro
- Successfully Running the IMPACT Program – This audio includes everything you will need to run the program from finding a location (indoor or outdoor), assessments, the workouts, nutrition seminars, additional profit centers, calculating profit and more
- Administration - administrative assistants, virtual assistants, leveraging time, streamlining your business operations
- The IMPACT Method Workouts – Here is where we break down the components of each workout segment, give you the details about the minimal starter equipment list, point out the essential details of how to begin and progress the workouts and the program, how to educate your clients during the process, and modifications for special populations.
Your “Guaranteed Success” Check List - Steps to getting your IMPACT Method Training Program started fast and effectively
IMPACT Method Detailed Training Manual with all of the audio lesson transcribed, a reference for the workouts, sample forms, essential check list to get started and much more.
IMPACT Handouts
Weight Loss Chart
Fitness Assessment Forms
1st Week Evaluation
1 Month Evaluation
Food Log
Group Informed Consent
Nutrition Seminar Power Point
Student Nutrition Seminar Handout
Registration Form / Health History, Wavier
Welcome Letter
Sign in Sheet / Roster
Complete set of IMPACT graphics for all of your promotional needs (JPEG, GIF, EPS, PDF, PSD)
You will receive monthly pre-configured ads for your IMPACT business. We will give you several ads each month that you will customize for your specific location and needed. These “done for you” ads can be used for print advertising or the web. So, basically, we have thought of everything for you.

Final Assessment – Prove your competency to be a certified IMPACT Trainer by passing the 40 question multiple choice test.
Beautiful IMPACT Trainer Certification mailed to you
YOUR ONGOING SUPPORT AND COACHING
And, if all this wasn’t enough, John and Kelli will personally coach you each month for the duration of your IMPACT business. Benefit from monthly coaching calls to answer any of your questions and give you specific strategies for total success.
YOUR ONLINE COMMUNITY "THE IMPACT INNER CIRCLE" - THIS IS REALLY COOL!
We are really excited to include this feature as part of your IMPACT business system. When you become an IMPACT trainer, you also get unlimited access to The Impact Inner Circle. This is an exclusive online community where IMPACT trainers can chat, post questions, add videos, share ideas, network, share and become friends. The Impact Inner Circle web-based community is also where you come to get your new workouts (from John and Kelli, as well as all the other certified IMPACT trainers). This benefit is worth its weight in gold! Additional benefits of our community include special information for you like include: Registration Forms, Health History Forms,Food Logs, Assessment Forms, Student Nutrition Handout and more!
FREE Bonus #1
Kung Fu Fitness Complete Business System - $299 Value
That’s right! You get the entire turn-key fitness business system for FREE, just for becoming an IMPACT trainer. You can use Kung-fu Fitness techniques in your IMPACT program, or have a second business model by itself. It’s your choice!
Your Complete Kung-Fu Fitness System Includes 6 Discs:
- Kung-Fu Fitness™ Warm-ups, Fundamentals of Punches, Elbows, Knees and Kicks DVD
- Kung-Fu Fitness™ Combinations & Choreography DVD
- Kung-Fu Fitness™ Consumer Workout DVD
- Kung-Fu Fitness™ Audio CD explaining marketing, networking, Internet promotion and public relations
- Kung-Fu Fitness™ PowerPoint Presentation on DVD - an audio and video tutorial of the finite points to make you a fantastic instructor
- One CD-ROM labeled Kung-Fu Fitness™ that contains:
Certified Kung-Fu Fitness Instructor™ Manual, including test questions and answer sheet, licensing agreement - Once certified, you will be given log-in access to download official promotional logos, sample press releases and more
FREE Bonus #2
"Celebrity Personal Trainer in 30 Days" by John Spencer Ellis and Kelli Calabrese - $57 Value
Here’s what you get with Celebrity Personal Trainer in 30 days.
- Expert advice from the two foremost authorities in the fitness industry
- A clear plan to become a Celebrity Personal Trainer in just 30 Days
- Specific information on working with each facet of the media
- How, when and why to take particular promotional photos
- How to work with a photographer
- How to develop your media niche
- How to communicate with the media
- The who, where, what, when and why’s of a press release
- Mastering your website for the media
- How to make a press release
- How to use YouTube and other video sites to your advantage
- How to start locally and think globally
- How to develop speaking skills
- When to ask for money and when to work for free
- What education and certifications are essential for the media
- How to stand out in a crowd on trainers
- Why ‘sometimes’ it’s smart to play dumb
- Why you need to hold back sometimes
- Who do you contact in the media for the best possible response
- How MySpace and FaceBook can make you or crumble your plans
- How to make people instantly perceive you as a celebrity and expert
- How to make money with your celebrity status
- How to blog your way to stardom
- Why most people who say they know the Internet don’t have a clue
- How to make your own training DVDs for 80 cents
- How to self-publish and make an ebook in less than one week.
Working with the Media
- You will receive specific information on working with each facet of the media
- This will include how to attract the media, how to use it to your advantage and avoid any damage to your career
- How to develop your media niche
- How to communicate with the media
- Who you contact in the media for the best possible response
- How to make people instantly perceive you as a celebrity and expert
Photography
- How, when and why to take particular promotional photos
- How to work with a photographer
Creating Your Image
- Identifying your Niche
- Standing apart from the pack
Being prepared when the media calls
- The who, what, where, when and why's of a press release
- Mastering your website for the media
- How to create a press release that gets the attention of the media
- Creating a Media Reel
Technology as an Asset
- How to use YouTube and other video sites to your advantage
- How to start locally and think globally
- How MySpace and Face Book can make you or crumble your plans
- How to blog your way to stardom
Become a Media Darling
- How to develop speaking skills
- When to ask for money and when to work for free
- Why education and certifications are essential for the media
- Why 'sometimes' it's smart to play dumb
- Why you need to hold back sometimes
Making Money as a Celebrity Trainer
- How to make money with your celebrity status
- Why most people who say they know the internet don't have a clue
- How to make your own training DVDs for 80 cents
- How to self-publish and make an e-book in less than one week
The Perks of Being a Celebrity Trainer
- Sponsorship
- Free "stuff"
- Among the first to be contacted with something new
- Opportunity comes to you rather than you seeking it
4th CD Featuring
- Step by Step 30 day Guide to Becoming a Celebrity Trainer
- Sample Press Releases
- Key words for your website (do we want to give this?)
- Sample letter to potential sponsors
- Sample letter to ask clients for testimonials
- Check list for your photo shoot
- List of contacts for web design, blogging, DVD production (and any other things we mention on the audio)
- A check list for radio, TV and print interviews
FREE Bonus #3
IMPACT Nutrition Seminar Powerpoint Presentation, Handouts & John's Dream Diet Special Report
$39 value - You now get to use John's nutrition and sleep science PowerPoint slides for your own IMPACT business. Get the details about conducting a successful and profitable nutrition seminar with the step-by-step blue print in the manual and the bonus of John's Dream Diet Special report
FREE Bonus #4
Shameless Self Promotion for Your IMPACT Business Special Report by Debbie Allen
$19 value - You can now learn from John's personal marketing mentor, Debbie Allen. Learn how to successfully promote your IMAPCT business with FREE and low cost self promotional tactics.
FREE Bonus #5
The Compass 2 DVD set
$29 value - The transformational, inspirational and motivational movie that set the standard for attaining ultimate success and fulfillment in life! As you know, to be a successful fitness pro, you need to set an example, life the life, teach, motivate and inspire your clients each time your class begins. Use this FREE GIFT as a valuable tool to gain insight and ideas of how to truly IMPACT the lives of your clients. John is the creator and executive producer of this movie. Kelli is one of the stars!
FREE Bonus #6

Sports Hypnosis Certification Course from the Spencer Institute
$89 value - Learn mental conditioning, distraction control, focus, proper mind set, relaxation techniques for sports and fitness and much more.
Program includes:
2 full-length sports hypnosis interviews, inductions, processes and results on DVD.
DVD 1 - Mixed Martial Arts Competitor
DVD 2 - Water Polo Athlete
Audio CD 1 - Discussion of sports hypnosis in detail
Audio CD 2 - Business applications of being a Sports Hypnotist
CD-Rom Manual - Complete color manual with scripts, graphs, charts, images and details of how to use this program and work with athletes and fitness enthusiasts of all abilities. Your test and answer sheet are also included in this disc.
FREE Bonus #7
Misinformation in an unregulated fitness industry along with outdated workouts and demanding, stressful schedules have undermined women's bodies and left them stuck in a fitness rut. This distinctive fitness makeover program is designed specifically for women and not only demands less of their time but produces greater results. The e-book includes: Program Guide Excerpts |
Companion Journal Excerpts
- The Turning Point
- Program Outline
- Fitness Success Planner
- Get Set for Success
- Photo Session
- Hopes and Dreams
- Goal Setting
- Week 1
Exercise Guide Excerpts
- Strength Training Key Points
- Starting Positions
- Sample Exercises
- Stretches
- Sample Stretches
- Anatomy
- Biographies
The Feminine, Firm & Fit e-book gives you the steps to a new body. The Feminine, Firm & Fit Program teaches you the tools you need to maximize your exercise efforts and how to adopt proper eating habits.
Highly Suggested
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Here's a common question!
Can I buy the IMPACT program and just have an employee teach it at my gym/studio?
Just as you couldn't register for a Pilates training program and then have your employees teach Pilates for you; the same is so for IMPACT. Each person who registers for IMPACT receives a license, earns the certification, gets the complete business model, all the bonuses, and also receives the monthly marketing materials, business coaching and all the other support benefits listed below.
How does IMPACT compare to Adventure Boot Camp?
The Similarities:
Group exercise format, huge income potential for you, the world's best training, and step-by-step business system
The Differences:
Adventure Boot Camp (ABC) gives you one licensed camp with each business program and certification. Additional licenses can be acquired (and often are).
IMPACT does not authorize locations.
You will complete the IMPACT training, and then you are certified and licensed the teach IMPACT anywhere you desire.
NOTE: You may offer and provide the IMPACT Program anywhere in the world. You may not market, offer or provide the Program in Orange County, California or Denton and Tarrant Counties, Texas, without the prior written consent of JSE.
See trainer agreement for details.
ABC is designed to teach classes up to 60+ participants.
IMPACT is designed for classes of 12 – 30 with a slightly higher per participant fee. So you make big money with fewer people.
ABC is an outdoor fitness program (with a few exceptions in extreme weather).
IMPACT can be taught indoors or out.
ABC is a program for clients with average fitness who want a more "community" environment.
IMPACT takes people's fitness to a higher level. IMPACT may be too advanced for some clients.
ABC is taught 5 days per week.
With IMPACT, you will only work 3 days per week!
ABC is primarily a women’s fitness program.
IMPACT is designed for you to offer women’s, men’s, or co-ed programs.
The fitness industry is rapidly evolving. You cannot make BIG MONEY working 8 hours a day. It just doesn't work that way. You need to leverage your time and utilize the best technology.
For over 20 years, Kelli and John have been studying fitness, business, and technology. Now all that knowledge is given to you!
Get Started
Note: Your IMPACT program comes complete with personal business and success coaching from John and Kelli, monthly IMPACT ads for print, web, brochures, flyers and business cards, unlimited monthly support, monthly access to the IMPACT inner circle community, access to new monthly workouts, monthly IMPACT newsletter, monthly updates on Internet marketing strategies, and monthly workout updates. All for only $37/month - This would cost thousands if purchased separately! Add $47/month if you get the ultimate program that comes complete with the IMPACT Platinum website solution.
The monthly coaching, marketing and support is how you keep your IMPACT business growing with ease. John and Kelli guide you step-by-step, and give you all the needed tools for internet marketing, client retention, and a systematized model of fitness business success.
After dozens of requests, we decided to keep IMPACT on the market, rather than taking it off the market through the remainder of 2009. So, take advantage now and enjoy!
YES! I want IMPACT now! I have read and understand the licensing agreement and terms.
IMPORTANT NOTE: Be certain your mailing address matches your credit card.
IMPACT Complete Program
with Bonuses & Platinum Web Solution (BEST VALUE)
$2,449

IMPACT Complete Program with Bonuses (NEXT BEST VALUE)
$1,950

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We now offer you a convenient payment plan option to get started with your IMPACT business!
IMPACT Complete Program
with Bonuses & Platinum Web Solution
$800 now, then 4 payments of $463 starting 30 days from today

IMPACT Complete Program with Bonuses
$600 now, then 4 payments of $388 starting 30 days from today

The Feminine, Firm & Fit e-book by Kelli Calabrese 

